–A Nine-Part Series–
June 8, 2021
Everything Matters Equally – Our VUCA World
Equality is a wonderful concept when related to justice and human rights. But in the real world, things are never equal.
We live in a VUCA world: Volatile, Uncertain, Complex and Ambiguous. Many of us were specifically taught to lead complex adaptive systems “Not…by removing [the] complexity, but [by] embracing it, managing for it, and building systems to accommodate and adapt to it.”
It is generally accepted today that we are not so overworked as we are over-stimulated by so many external factors. Robert Heinlein has a famous quote that addresses this point: “In the absence of clearly-defined goals, we become strangely loyal to performing daily trivia until ultimately we become enslaved by it.”
If we can’t decide on what is the most important, we haphazardly select approaches that undermine our success. We pinball our way through our day and the best decision gets traded for any decision. We fall into the ‘any activity’ trap. But activity is often unrelated to productivity. UCLA basketball coach John Wooden said it best, “Never mistake activity for achievement.”
Achievers always work from a clear sense of priority. When they build their To-do lists they are really Success Lists. They differentiate between could dos and should dos. In its raw state, a ‘to-do’ list (could dos) can lead you astray. Choose a ‘success-list’ (should dos) instead.
“To-do lists tend to be long; success lists are short. One pulls you in all directions; the other aims you in a specific direction. One is a disorganized directory and the other is an organized directive. If a list isn’t built around success, then that’s not where it takes you. If your to-do lists contains everything, then it’s probably taking you everywhere but where you really need to go.”
When I think of success lists, I often think of my favorite recruiter, Robocruiter. He would always say that when he entered his office each morning he would always concentrate on the first thing that had to be done that would lead to money. That accomplished, he would then focus on the second thing that needed to be done that would lead to money. After those two things were ‘buttoned up’, only then would he concentrate on his other desk tasks and office tasks.
Another favorite recruiter of mine, named Mike, always started his day with The Prime Directive. First item on the Directive was to make a placement. If he couldn’t do that, then his second objective was to arrange two face-to-face send outs. If that couldn’t be accomplished, then he had to speak to 25 people and if that couldn’t be accomplished, he had to make 100 calls. Like Robocruiter, Mike’s success list led to huge production.
Most of you have heard of Pareto’s Principle (sometimes called the 80/20 Principle) that the majority of what you want will come from the minority of what you do. In other words, in the world of success, things aren’t equal. A small amount of causes creates most of the results. Just the right input creates most of the output. Selected effort creates almost all of the rewards.
Then with ‘Extreme Pareto’ go even smaller by taking the 20% and identifying the vital few of the vital few.
Narrow down all the elements of Recruitment to Marketing and Recruiting; just like Vince Lombardi narrowed down all of the elements of football to just Blocking and Tackling.
Then your mission becomes to vector in only on those companies who will make you hugely successful. That’s the most important thing and it is always the most important thing!
Next week: Part Two – Everything Matters Equally – The Two Analogies
Bob Marshall began his recruiting career in 1980 when he joined MR Reno, NV. In 1986 he founded The Bob Marshall Group, International, training recruiters across the nation as well as in the United Kingdom, Malta and Cyprus. In 2021, Bob celebrates his 41st year in recruitment and continues to offer his proven training systems throughout the US and in selected international territories. To learn more about his activities and descriptions of his products and services, contact him directly @ 770-898-5550; firstname.lastname@example.org; or visit his website @ www.TheMarshallPlan.org.